FORMULA FACTORY
This isn’t basic fitness coaching — it’s engineered transformation for high performers, delivered with results in 100 days.
MAKE SURE SOUND IS ON
Built For The Driven. Designed For Results
This isn’t for average men — it’s for those operating at a higher level who expect their body to follow suit.
Mastered Their Career. Then They Mastered Their Body.
Real Clients. Real Results. Real Transformations
In a suit, you look like you have it all. The success, the presence, the respect. But underneath — you know something’s off. You feel it every time you’re tired, inflamed, or avoiding the mirror.
Until you change your body, there’s a part of you that stays stuck — underperforming, holding back, disconnected.
You’ve built the life. Now it’s time to build the body that lets you fully own it.
The next level isn’t in your business — it’s in your blood, your body, your discipline. And we’re here to unlock it.
Here's The Reality
Why The Formula Factory Works When Nothing Else Did?
You’ve tried trainers who talk a big game but can’t deliver.
You’ve followed diets that collapse the second real life kicks in.
You’ve downloaded cookie-cutter apps that leave you guessing — and still stuck.
The Formula Factory fixes all of that.
This isn’t hype. It’s a high-performance system built for men who are done wasting time and ready to execute.
In 100 days, your body becomes a reflection of the life you’ve already built.
The Four Key Pillars
Fitness
Most guys train without a real plan. Just random workouts, YouTube routines, or whatever their trainer feels like that day.
Or worse — they’ve never followed real programming and have no idea what proper training even looks like.
The Formula Factory app changes that. It’s not a workout playlist — it’s a structured system built on progressive overload, evolving weekly to drive results.
Programmed by a coach trusted by NBA champions and elite performers, every set and phase is designed with purpose.
No fluff. No guesswork. Just execution that actually works.
At The Formula Factory, we master sustainable nutrition by giving our clients exactly what their bodies need to transform in 100 days—without diets, restrictions, or cutting out their favorite foods. We create personalized, flexible meal strategies that fuel fat loss, boost energy, and support lean muscle, all while fitting seamlessly into real life. No fads, no extremes—just smart, sustainable eating that delivers results.
NUTRITION
MINDSET
At some point, success in your career isn't enough.
You want more — more energy, more confidence, more control.
You want to walk into any room and know that your body matches your ambition.This isn’t about aesthetics. It’s about alignment.
The mindset that built your business can — and should — build your body.Because the men who have both?
The career and the physique to match?They’re the 1%.
ACCOUNTABILITY
Most men fail because they try to do it alone.
Even the best athletes in the world have coaches — not for hype, but for structure, precision, and accountability.
At The Formula Factory, we track everything:
✅ Photo check-ins
✅ Training logs
✅ Nutrition data
But it doesn’t stop there. You’ll have access to:
✅ A private, high-performance community
✅ 24/7 support when you need it
✅ 1-on-1 Zoom calls for strategy, feedback, and execution
This isn’t group fitness. It’s elite accountability —
built for men who are done playing small and ready to finally get it right.
FORMULA FACTORY RESOURCES
REINVENTION IS A REQUIREMENT
BOOK
Unlock the mindset, strategies, and tactics to take control of your reinvention journey. Dive into Travis Wallace’s proven methods for mental, physical, and professional growth.
BREAK FREE FROM THE STAGNATION CYCLE
FREE PDF GUIDE
Feeling stuck? The Break Free from the Stagnation Cycle guide is your blueprint to escape mental, physical, and professional stagnation. This free, downloadable PDF will help you recognize the signs of stagnation and give you clear steps to break the cycle and get back on track.